INTERACTIVE & PRINT BOOK
The VP of Sales came by my desk one day and dropped a beautiful book down. Marketing has made it only a year ago and it was out of date. I was given the task of making something that would have current information. I proposed a digital book, where changes could be made whenever needed. If printing was absolutely a desire Sales could do so at home or professionally and just replace pages.
Six months in the making, we launched a 185 page book detailing all of national advertising guidelines, placements, and requirements. It helped craft sales pitches, train new member of both Ad Ops and Sales, and was a great way to bridge the gap when discussing needs.
Current knowledge at your fingertips is a beautiful thing.
Category: Creative Direction