INTERACTIVE & PRINT BOOK
The VP of Sales came by my desk and dropped a beautiful book down. he had made only a year prior that was unfortunately already out of date. Not to rub salt in the wound I inquired about why he choose this format? A few handshakes later with my VP, the project was mine.
Six months in the making, we launched a 185 page book detailing all of national advertising guidelines, placements, and requirements. It helped craft sales pitches, train new member of both Ad Ops and Sales, and was a great way to bridge the gap when discussing needs.
Current knowledge at your fingertips is a beautiful thing.
Category: Creative Direction