TO PRINT OR NOT TO PRINT?

Digital has become so prevalent it seems hard to decide if print should be in the spend.  It really does depend on market and purpose.   I've seen great success at Client Command matching shoppers to sales using it.

 

One of my most successful campaigns was Hop In and Drive.  Available in branding colors, it was an instant success as dealerships loved using their brand color.

 

If you want to see more examples like the above  Click Here!

 

 

PROJECT INFO

Client: Client Command  Customers

Category: Creative Direction

Momentary Lapse of Sanity?

Projects done with love make for special memories and art.  The Baseball team needs a banner and website! The school needs a special cover of the yearbook!   I get excited and say yes.  Granted, when I started melding multiple images together because everyone needs to look great I always have a moment where I think I've lost my mind.  When the unveiling happens and I see their faces, every late night was worth it.

 

 

PROJECT INFO

Client: East Side Baseball

Category: Photography and Creative Design

PIXELS TO PAPER

Kerning, bleeding, pantones... OH MY!

 

I have an obsessive attention to detail.  It drives me nuts if pixels are out of place. This ensures 100% success in my print jobs.  I've produced posters, billboards, note cards, books, business cards, and merchandise.

 

 

PROJECT INFO

Client: Internal Communication

Cox Automotive

Category: Creative Design

INTERACTIVE & PRINT BOOK

The VP of Sales came by my desk one day and dropped a beautiful book down.   Marketing has made it only a year ago and it was out of date.  I was given the task of making something that would have current information.  I proposed a digital book, where changes could be made whenever needed. If printing was absolutely a desire Sales could do so at home or professionally and just replace pages.

 

Six months in the making, we launched a 185 page book detailing all of national advertising guidelines, placements, and requirements. It helped craft sales pitches, train new member of both Ad Ops and Sales, and was a great way to bridge the gap when discussing needs.

 

Current knowledge at your fingertips is a beautiful thing.

 

 

PROJECT INFO

Client: AutoTrader.com

Category: Creative Direction

REQUIREMENTS

 

  • A book look and feel
  • Easy Updates
  • Printable
  • Online access