Stefania Mack


LEADER + STRATEGIST + BUILDER + STORYTELLER + PIXEL PERFECTIONIST

 

Over the last 20 years, I have been responsible for thousands of creative experiences being delivered for the biggest brands, like Mercedes-Benz, BMW and Toyota. I've also worked with luxury products like Patek Philippe, Breguet, Cartier and Tiffanys. The real purpose of a Creative Director is having and communicating a point of view that ties together client desire, brand compliance, creative process and effective spend.

 

Having built two advertising departments from the ground floor into award-winning top-performing teams I've learned the hard way what it takes to transform and innovate. Both were basically start-ups.  I call this part of my history the wild wild west. Where the department is working with minimal capabilities, poor processes, and only capable of delivering marginal quality.  The need for leadership, change and technology isn't only dire it's the life raft needed to succeed.  The fast paced environment of omni-channel marketing creates a cadence that makes improvements seem impossible to implement.  By continually honing people and processes, Operational excellence is attainable one bite at a time.   I've built wild wild west into a vibrant city by choosing and developing the right people, focusing on strengths, daily improvements, change management and grit.  Let's not forget finding the technology to ease transformation.  Above all though, creating a fun and happy environment produces innovation, rewards risk taking and creates momentum.

DESIGN PORTFOLIO or CLICK HERE TO VIEW CONDENSED SINGLE PAGE

 

LEADERSHIP

 

My greatest achievements can't be found in my creative portfolio.  It's found in the people I have had the privileged of developing.  Build the skills people are naturally gifted in; not their areas to improve.  It takes a lot of face time to dig deep and build trust.  It is worth it and I love doing it.  Optimal performance is nice too.

 

Training
Recognition

EVENTS & TRADE SHOWS

 

It is extremely satisfying when a large event or trade show practically unfolds because of all the preparation.  I've produced a variety of corporate and community events.  Some skills in this area:  big budget management, negotiations, custom designs, script writing, booth development, video production, setup and take down to name a few.

Events
Trade Shows

RECOGNITION

 

Leadership should pay very close attention to recognition, it is the secret sauce to success of a team, department and company.  I produced a recognition program that would transform our department.  I was honored when HR took the program to all of Cox Automotive, and eventually globally throughout Cox Enterprises.  Read more by clicking the image below. 

AWARD

Impact Employee of the Year

We heart campaign / Recognition Program

 

PHOTOGRAPHER

AWARD

Lion Image (Original version)

Staff Award

Viewbug.com

 

COMMUNITY SERVICE

 

We make a living by what we get, but we make a life by what we give" ~ Winston Churchill

The Cox Enterprises Community Relations team asked for someone in Customer Operations to be their partner and help create programs our 400+ department could execute for the community.  I volunteered.  Due to the joy this brought me and all those involved, I ended up leading this initiative for years.   Anyone who gives back know the joy and feeling the sense of community it achieves.

Community Relations

AWARD

CDA - Partner of the Year

Transforming Spaces

 

 

 

 

 

 

 

 

 

 

TECHNICAL  SKILLS

OTHER SKILLS  (Full list in resume)

Creative Leader / Design Management

Creative Direction

Strategic Department Development

Design  (Print/Digital/Social/Mobile)

Events / Trade shows

Omni Channel Marketing

Agency / SAAS

B2B & B2C Marketing

Project Management

Web Development / UX & XD

Get In Touch

 

PHONE / EMAIL

Number: 678.471.3535

Servant Leader