BRANDING & LOGO DESIGN

Brand is so much more then a logo, name, website, or product. In fact, it's the thing that feels intangible that separates powerhouse and mediocre brands from each other.

 

I have designed logos and written guidelines to help strengthen a brand, ensure consistency and compliance.  Most importantly though, I have protected the integrity of how the brand will be impacted in many day to day decisions.  These decisions ensured dividends were gained in the brand's value.

 

Above is a logo design built for the launch of our new division.  These logos were used to not only help identify the teams for both internal and external clients, but brought an immediate unity to the employees.  Ad Ops logos helped define our identity, gave purpose and cohesion and a competitive advantage instantly.

 

It became almost comical how many department heads started coming to me asking for help branding their areas.

 

Here are some examples of a few projects we took on for these internal clients:

 

I can not show client work without permission.

 

 

 

PROJECT INFO

Client: AutoTrader.com Ad Ops

Category: Branding

LOGO REQUIREMENTS

 

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate
  • Purpose